Case 04 / Product Marketing / Motion2024
Sure
People
Editing and motion design that turn a complex people-analytics platform into product stories an audience can understand in seconds.
01 / Selected video
Landing Page Video
A concise product narrative built around interface clarity, deliberate pacing, and a conversion-focused progression from value to proof.
02 / Selected video
Slack Sizzle Video
A faster, social-first cut with immediate context, tight interface beats, and a clean call-to-action structure for outbound channels.
03 / Selected video
Archetype Explainer
An educational format that makes abstract personality and team-dynamics concepts feel concrete through guided emphasis, brand polish, and purposeful motion.
The role
From product design.
To product storytelling.
I joined SurePeople as a product designer, working directly on the platform’s UI, UX, and interaction patterns. As the company grew, the team knew I also brought film and video experience, so my responsibilities expanded into an in-house product-media role. Because I understood both the product and how it moved, I could animate real workflows, shape them into clear visual narratives, and translate the experience into appealing product marketing without losing the logic of the interface.
01Product Design02UI / UX Systems03Interaction Design04Product Storyboards05Interface Animation06Video Editing07Motion & Graphics08Product Marketing Assets
Product functionality became marketable stories—easier to understand at a glance and stronger as material for landing pages, social distribution, and sales enablement.