Case 02 / YouTube / Channel Building2025—Present
Keter
Labs
What started as a place to distribute Containment Breach, I’ve grown into a high-engagement YouTube channel with entertainment-niche thought leadership.
01 / Timely execution
The Weird Legal Reality of A24's Backrooms Movie
When A24's Backrooms movie created a live question around rights and authorship, I moved quickly to turn that timely, relevant moment into a researched long-form essay. I owned the angle, script, edit, motion, thumbnail, and release—pairing speed with enough legal and cultural context to make the piece useful beyond the news cycle.
02 / Finding the gap
Why Hollywood Will NEVER Make an SCP Movie
This began with an unanswered question: why hasn't Hollywood made an SCP movie? No YouTube essay had addressed it at depth, leaving a major gap in a large, active niche. I developed the thesis, connected the legal, creative, and commercial constraints, and packaged the argument as an accessible long-form essay—giving viewers a framework and starting a broader conversation within the community.
One operator.
The whole loop.
The edit is the center of the channel, but it does not work in isolation. I own the strategy, production, packaging, supporting design, publishing, and feedback loop that lets each video perform—and makes the next one smarter.
01Channel Strategy02Editorial Development03Production04Video Editing05Motion / VFX06Thumbnail Design07Supporting Graphics08Short-Form Adaptation09Publishing & Analytics
The growth systemEditorial judgment,
Editorial judgment,
compounding.
Find the gap
Shape topics around underserved audience interest, market gaps, and direct community feedback.
Earn the click
Design the thumbnail, supporting graphics, and visual promise as part of the editorial concept—not an afterthought.
Deliver the story
Build long-form edits around clarity, escalation, visual proof, and retention, then adapt the strongest ideas for short-form.
Learn & repeat
Read performance and audience response, then carry those signals directly into topic selection and the next timeline.
From zero to 32.8K+ subscribers, monetized within two weeks, with a video reaching #4 on YouTube’s Hype leaderboard—a channel where ownership and editorial focus translate directly into momentum.